Privacy Statement

At Dolls and Dragons, we respect your privacy. We only use the information we collect about you carefully, lawfully and in accordance with the Data Protection Act 1998 and the EU General Data Protection Regulation (GDPR).


Information we hold for legitimate interests:

  • If you have shopped with us we will retain your name, billing address, delivery address, telephone number and email address. We also retain a record of your purchase history.

  • We do not retain or hold credit/debit card processing details and only process card payments directly with our bank through encrypted methods.

  • Our website, www.dollsanddragons.com includes an SSL Certificate and is PCI Compliant to ensure security of customers’ personal information.

  • We will hold your data indefinitely unless you contact us specifically and request your data is delete.

  • We use the information we hold on your records for order fulfilment or other operational purposes, for example processing your order, dealing with queries, tracking deliveries, reviewing past purchases, fraud checks & processing payments.

  • Your telephone number is essential to us and allows us to ‘phone you in the event of a query or problem with your order. As such we reserve the right not to accept an order where a valid telephone number is not provided. Note that we never pass telephone numbers to any other parties, except our delivery couriers (which is solely to keep you informed about your delivery).

  • Your order history enables us to validate your purchase guarantee.

  • To assist fulfilling your order we may share your name, address, phone number, email address with our suppliers, such as our couriers. Data supplied will be shared using the latest secure server technology to ensure this information is protected to the highest standard.

Information we hold for marketing purposes:

  • We hold your name, address, telephone number, email address and purchase history for marketing purposes.

  • If you have subscribed to receive our email newsletters we will hold your name and email address. To unsubscribe from our email mailing list at any time simply e-mail us at info@dollsanddragons.com and request to be removed from the list.

    We may also collect information about your use of our website e.g. the URL you came from and the way in which you navigate the site, Cookie ID, IP address

        • on (e.g. promotions and special offers) to your requirements.  Our communications are designed to tell you about the benefits we can offer so that you have access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. Under the Data Protection Legislation, this might qualify as "profiling". If you do not wish us to use your data for this purpose, please call on 01982 551858, write to us or email us at info@dollsanddragons.com

        • All the information we hold is used to improve your customer experience and ensure all our marketing communications are relevant and timely for our customers.

        • Dolls and Dragons will never ever sell your email data and it will only be in our possession in relation to the provision of the services provided to us.

        • Dolls and Dragons will hold all data securely, taking appropriate technical and organisational measures to safeguard such data.

        • You have the right to access any personal information you have supplied to us. In accordance with Data Protection Act 1998, for your protection, we may ask for proof of your identity before allowing access to your personal information

Use of Cookies
A cookie is a small file that's stored on your computer by a website to remember certain information. Cookies can be used for many purposes, some of which are essential to the way our website works.

Cookies cannot read information stored on the hard drive of your computer. They cannot be used to spread viruses, cannot access your email address and will only transfer data which you have disclosed to the website.

To be able to place an order on this website you will need to have cookies enabled – which, because it is the standard setting in most web browsers, should require no action on your part. If you have disabled cookies then our website will work perfectly well for browsing and choosing products but you will not be able to order from us online. We are always happy to take orders over the ‘phone if you prefer.


Our website uses cookies for the following reasons:

• To allow you to log in, add products to your basket and check out.

• To allow you to log in and access your account information.

• To help with fraud detection & prevention.

• To track customer behaviour on the site, such as the pages you visited and where you left our site. This helps us to improve our website and your browsing experience. This information isn’t linked to any of your personal details and doesn’t let us identify you. It may help us create personal product recommendations on our website and in marketing emails.


Visiting dollsanddragons.com with your browser settings set to accept cookies tells us that you want to use our website to browse and order online and that you consent to our use of cookies for the reasons outlined above. You can instead choose to block all cookies, including the essential ones, using your browser settings, but unfortunately this means you won’t be able to shop with us on our website. To block cookies you can use the Privacy setting on your browser’s Options menu.